
Mississippi Surge versus Columbus Cottonmouth.
February 19, 2011.
First Period.
In 1996, the Mississippi Sea Wolves of the East Coast Hockey League (ECHL) came to Biloxi and became the first professional hockey team based in the state. Later, the Tupelo T-Rex of the Western Pro Hockey League (WPHL) began in 1998 but folded in 2001 after some foolish management maneuvers. The Jackson Bandits joined the ECHL in 1999 and became the Sea Wolves' arch rivals. The Bandits folded in 2003 after their owner, MCI-WorldCom CEO Bernie Ebbers (who went to my alma mater, Mississippi College) was arrested for fudging numbers in his financial books (now it seems ironic that the team was called the 'Bandits'). The Sea Wolves were quite successful for almost a decade. They went to the playoffs five times in their first seven seasons and won roughly two thirds of all their games. In 1999 they won the championship for the ECHL after defeating the Richmond Renegades in the seventh game of a seven game series. I went to one of those championship games. The coach who lead the Sea Wolves to their championship, Bruce Boudreau, is now the head coach of the successful Washington Capitals in the NHL. In the several playoff and regular season games I attended, fans filled almost all of the 9,000+ seats. However, Hurricane Katrina devastated the coliseum and other facilities since they were across the street from the beach. The storm surge also swept away many homes that have yet to return. In the five years after Katrina, Biloxi's population has gone from 50,000 to 45,000; Gulfport's population has gone from 71,000 to 68,000 (the two towns are practically the same town). Because of the hurricane, the ECHL allowed the Sea Wolves to suspend operations from 2005 to 2007. The team returned in 2007 for two seasons, but the team was a disappointment. Again, the team suspended operations in March 2009. Within a month the ownership announced they were leaving the ECHL for the Southern Professional Hockey League (SPHL) and would change their name to the Mississippi Surge. Two other ECHL teams, the Louisiana Ice Gators and the Pensacola Ice Flyers, also switched to the SPHL.
Contrary to what some on the gulf coast have told me, the ECHL did not fold. They remain a strong and competitive mid-level professional hockey league with 18 teams across the US and one in Canada. Along with the American Hockey League (AHL), the ECHL has close ties with the NHL so that players can easily switch between the leagues. The ECHL is generally considered just one tier lower than the AHL, which is just beneath the NHL. Comparatively, the SPHL looks like a bunch of runts. There are only 8 teams spreading from Lafayette to Knoxville. Before the 3 gulf coast teams left the ECHL, the SPHL only had 6 teams, two of which have already folded. The only reason why the SPHL might have a chance of survival in the upcoming years is because they snagged the three gulf coast teams from the ECHL. Compared to other leagues, this one is the bottom of the barrel. It is the byproduct of several other failed leagues that started not even a decade ago. I'm not so sure why the Mississippi Sea Wolves left such a good league for this one. Perhaps it's cheaper, and they couldn't sell enough tickets after Katrina. However, looking at the numbers, the population decrease in the area doesn't seem so drastic that the team wouldn't be able to remain part of a good league (Gulfport-Biloxi went from 121,000 to 113,000). Maybe the population doesn't have enough discretionary funds to buy hockey tickets after the hurricane and Great Recession, but I haven't been able to find an article that gives out details concerning ticket sales. The only article I did find said that the Mississippi Surge could only sell about 2,000 tickets per game in their first season, which put them in 6th place out of 7 teams in terms of sales. Meanwhile, the team's record was spectacular at 34-14 (8 of those losses were in overtime); they couldn't have done much better since they were ranked 1st at the end of the regular season. From what I've read, the Surge have not been very good about advertising to the gulf coast area, which has plenty of tourism with several casinos that have been rebuilt after Katrina.
even though the Surge dominated all three periods.
I'm not so sure how long this team will last in Biloxi, and it's a shame because the Sea Wolves were incredibly popular in this town before Katrina. There were a lot of people wearing the old Sea Wolves jerseys instead of the Surge ones the night I attended a game. The old banners for the successful years in the ECHL still hang in the rafters. Some of the fans were obviously excited about the game. A teenaged girl had seats next to the door which the Surge used to get on and off the ice. Before every period she was there to clap their hands as they would step onto the ice. Near her on the front row was an elderly lady who looked like a normal, docile grandmother. However, she wore a special Mardi Gras jersey for the Surge that had several signatures. She also had a collection of taunting signs to insult the visiting team. One read, "Warm up the bus." I enjoyed watching her yell at the Cottonmouths. When I used to attend Sea Wolves and Bandit games, there was a lot of entertainment on the ice between periods. During this Surge game the entertainment felt flat even though it was just as good if not better than what I had seen in the past. I think it felt flat because the coliseum was empty with less than 2,000 fans and more than 6,000 empty seats. A local high school band played a few songs; a local aspiring country music singer performed; a relay team raced to bike around the ice rink but kept falling. Finally, fans who bought pucks for $1 each tossed them onto the ice toward a helmet. If someone could get their puck into the helmet, he or she would win a bunch of money, but no one got even close. It was a cool stunt because fans across the coliseum were tossing red pucks over our heads. The game itself was a bloodbath where neither team bothered to play defense, but the Surge got ahead early and were leading 3-1 by the end of the first period. Eventually, the Surge had plenty of room for error as they were ahead 5-2, but then they got sloppy. They had an unnecessary penalty when too many players got on the ice, and the Cottonmouths scored during the penalty. It became obvious that the Surge couldn't let up on the Cottonmouths because the tides could change quickly in this high-scoring game. In the end, the Surge won 7-4.
If the Surge can survive a couple more years while the Mississippi Gulf Coast recovers from Katrina and the Great Recession, ticket sales should increase. All the ingredients are there for a successful hockey franchise, especially since there had been one here before a hurricane decided we didn't need it anymore. For now the ticket prices seem reasonable at only $12 with great discounts for larger groups. If the owners couldn't sell enough tickets to be part of the expensive ECHL, then they made the right decision to move to the SPHL for a few years so that the team and community could recover. A sloppy hockey team is better than no hockey team because reentering the market after years of closed doors would be next to impossible. Tupelo may face that problem if they ever try to bring back their T-Rex. However, I don't think staying in the SPHL would be a good idea unless the league dramatically improves with better talent and more teams. It would probably be better for the Surge to move up into a better league. Maybe they could join the Central Hockey League (CHL), which has teams in Mississippi, Louisiana, Texas, Oklahoma, Arizona, Colorado, Missouri, Illinois, Indiana, Ohio, and elsewhere. Until there's a chance to move, I think some adjustments should be made. First, the team should aggressively market itself in the community as the post-Katrina recovery team. Just as the New Orleans Saints have become a symbol of resilience after the natural disaster, this hockey team could do the same for the Mississippi Gulf Coast. The owners should go to churches and schools with deals. They should bring in a local band to play on the ice after the game. Second, the owners should stop trying to sell tickets in the 'nose-bleed' sections. Putting fans up there makes the room feel even more empty. Instead, put everyone in the lower section so that it feels like there's more of a crowd. There'll be more excitement in the air and not the current spacious, empty boredom. Fans would like this energy and would be more likely to return. Thus, ticket sales would increase so that there would eventually be more people to fill the upper sections.




































